Business

Aloha Construction headquartered in Zurich, Illinois is a company that believes strongly in giving back to the community. By making a positive difference the business can improve their neighborhoods, increase their prominence in the community and get tax breaks. There are several ways a small business can give back, start a foundation, join an existing community group or sponsor an event or local sports team.

The company sees the benefits of encouraging their workers to volunteer and work in community organizations. The community is brought to a higher standard as the residents see eyesores disappear and their neighborhood become a beautiful place, increasing public pride in their surroundings. It also create great PR, great name recognition, it improves the perception of the company’s brand. And, another benefit is the tax right off the company can legally take for their contributions.

Three Ways a Company Can Give Back to the Community

1) A small company is not too small to start their own foundation. With their own foundation, the company can direct their philanthropy where they see the greatest need. They can select the activities that give back in the most effective ways. Aloha’s foundation chose to sponsor a shopping spree for less fortunate children, giving them $7000 in toys.

2) By getting involved in an existing charity, community group or event, a company is only responsible for giving time, money or labor. Aloha representatives got involved with the local Boys and Girls club. They hosted a night out for the children at a local hockey game, providing tickets and box seats.

3) Sponsoring a local group or event is another option for giving back to the community. In sponsorship, the company gives a donation, determined by the organization that gives them an opportunity to list the company name on flyers, brochures, team uniforms and team posters along with other sponsors. This helps the team afford the things it requires to function proficiently. And, it gives the sponsor exposure. Name recognition increases and a positive image of the company is portrayed.

Aloha has made giving back to the community part of its company’s image. It got great PR from their notable contributions. It now has very positive name recognition in Zurich and people believe their work product is excellent all because of their positive community efforts.

Business, Business Development

Tony Petrello, the CEO of Nabors Industries, is an embodiment of success in the modern society. With an annual salary of over $68.2 million, Petrello is living the American dream. However, many people are unaware of Petrello’s journey to his current position which was characterized by hardships.

Petrello was born to humble parents residing in the Italian neighborhood of Newark in New Jersey. The modest neighborhood is respected for its strong ethics and honor. Newark is characterized by hardworking people who are determined to earn a living honestly. Newark’s residents never shy away from admonishing dishonest behaviors such as lying, but they adore hardworking and honest individuals. Having been brought up in Newark, Petrello naturally adopted the community’s way of life. Presently, people who know Petrello regard him as an honest and hardworking executive.

Petrello learned soon enough that the only way he could make it in life is through education. Whatever Petrello did after he learned to read and write was meant to help him excel in school. Unlike many kids who dislike Mathematics, Petrello developed an interest in the subject at an early age. However, because his parents were unable to take him to private schools, he attended a public school. Petrello is a determined individual who never allowed himself to be brought down by his parent’s financial situation or the poorly funded school he attended. Instead, he used whatever little he had, and soon his efforts bore fruits. Petrello performed exceptionally well in algebra and calculus that Yale University awarded him a full scholarship. Of course, the news that Petrello, 18 years then, had been invited to pursue his studies at one of the most prestigious universities in the U.S came as a relief to his parents.

Petrello continued his culture of hard work in Yale, especially in Mathematics. Within a short period, he established himself as one of the leading undergraduate students in the university and the world. At some point in his campus life, Petrello worked with Serge Lang, a famous mathematical theorist. Surprisingly, Petrello’s passion for Mathematics diminished, and he decided to change his career. He left Yale for Harvard School of Law where he began undertaking studies in a different field of study.

When he left college, Petrello worked for different companies before joining Nabors Industries. The professional has worked with Nabors for over 30 years. His hard work and dedication saw him climb through the ranks to the position of CEO. Petrello is married to his campus sweetheart and together they regularly donate to the community.

Learn More: fuelfix.com/blog/tag/anthony-petrello/

Entreprenuer

Nathaniel Ru and some college classmates from Georgetown founded Sweetgreen, which was intended to be a place that serves healthy food that is considered to be a “fun and easy” restaurant. Sweetgreen has become a chain restaurant present in several locations throughout the U.S.

When the group was looking for a venue, the landlady of their first location was very clear that she would agree to rent the building to them if the group developed and presented her a concrete business plan backed by investors and a sound architectural plan.

After some weeks of planning, Ru and his partners able to come up with a business plan, and with time, the restaurant became a franchise with restaurants in Washington, Philadelphia, New York and Boston. The ingredients and food used by Sweetgreen restaurants are almost always bought from local farmers.

Theresa Dold, in charge of Sweetgreen marketing, who spoken alongside Ru at conferences, is a believer that Sweetgreen should feature the same simplicity in their product as Apple was able to integrate into their products. Dold once stated:

“People do not buy what you do. They buy the way that you do it.”

Ru backs up Dold’s position and makes sure that all Sweetgreen locations follow their 5 values, which can be viewed in every Sweetgreen kitchen. Ru feels that every Sweetgreen stakeholder, specifically suppliers, customers, as well as the restaurants, should all benefit. Ru is a sustainability advocate – and once stated that “Every decision you make should be for the long term. Everything you do should last longer than you.”

Ru clearly understands that Sweetgreen must be realistic in considering its authenticity. The sweet element of Sweetgreen must come from employees, which generates word of mouth marketing. Ru emphasizes the importance of teamwork and says that this is the factor that makes Sweetgreen successful.

Sweetgreen has created a connection of music to their food. On Saturdays and Sundays, Sweetgreen features outdoor music in front of stores where this is possible. In addition, Sweetgreen features a yearly event, which is located beside a farmer’s market called “sweetlife”, which usually draws a crowd of approximately 20 thousand people.

Sweetgreen has the primary focus of connecting with the student crowd and teach them about healthy eating. Sweetgreen has an app that allows its customers to build up points and also features status levels that characterize the fidelity of clients, who in turn, collect benefits

Nathaniel Ru uses the strategy of partnering with other businesses that are also in the healthy lifestyle sector. Some partnership examples are yoga classes, gyms and fitness clubs. This generates business results for both sides.

Nathaniel Ru employs the strategy of forming store teams with relatives of existing employees as well as friends to form the strongest teams and the best results possible. This is to provide the best customer experience. Ru is an advocate of the digital age, where he believes that personal marketing is still the very best type.

Learn more about Nathaniel Ru:

Nathaniel Ru, Jonathan Neman and Nicolas Jammet

Jobs Report: Sweetgreen Co-Founder Jonathan Neman Lives the Sweet Life