Adam Goldenberg is certainly one of the first people that will come to most experts minds when they are asked who the most successful young CEO in Los Angles is right now. Many people don’t consider him to be that young because he has been around on the scene for so long. Goldenberg got his start before he was even 18, though. Ever since his initial success, he has produced a long track record of successful businesses that featured him at the helm. Adam Goldenberg credits this to his ability to use numbers and statistics and his hiring practices.
The Gamer’s Alliance was Goldenberg’s first successful venture as a business owner. It was a gaming network that was extremely popular in the mid-1990s. Adam was the president and creator of the company at just the age of 16. He later sold the company to Intermix media, which was a division of Myspace. He worked for that company until 2006 when he founded Intelligent Beauty with a partner.
Intelligent Beauty was what is known as an internet brand incubator. The company was responsible for helping other companies raise funding while developing their brand and their imaging as a start up on fabletics.com. The incubator was hugely successful right off the jump as they raised over $50 million in capital funding in just their first year of existence.
Goldenberg has a long history of recognizing where there unused areas in the market. Goldenberg noticed in the early 2010’s that subscription-based services were becoming a huge hit. They were working for all kinds of media and food companies. Goldenberg noticed that there was a void in this marketplace when it came to fashion.
This is what led to him creating JustFab, a subscription-based retail clothing a company. Customers can pay a monthly fee to have access to the catalog and all of the different fashions and styles that it offers at a steep discount. The most popular clothing brand that operates under the JustFab umbrella is Fabletics. Fabletics is a women’s athletic wear company that is owned by Hollywood actress, Kate Hudson.
The Goldenberg-led fashion company has seen immediate success since in inception in 2012. Fabletics is now looking to move from being almost solely based in e-commerce to a more balanced sales attack. The company’s goal is to open about 100 new retail storefronts in the next 5 years across the United States.