Aloha Construction headquartered in Zurich, Illinois is a company that believes strongly in giving back to the community. By making a positive difference the business can improve their neighborhoods, increase their prominence in the community and get tax breaks. There are several ways a small business can give back, start a foundation, join an existing community group or sponsor an event or local sports team.
The company sees the benefits of encouraging their workers to volunteer and work in community organizations. The community is brought to a higher standard as the residents see eyesores disappear and their neighborhood become a beautiful place, increasing public pride in their surroundings. It also create great PR, great name recognition, it improves the perception of the company’s brand. And, another benefit is the tax right off the company can legally take for their contributions.
Three Ways a Company Can Give Back to the Community
1) A small company is not too small to start their own foundation. With their own foundation, the company can direct their philanthropy where they see the greatest need. They can select the activities that give back in the most effective ways. Aloha’s foundation chose to sponsor a shopping spree for less fortunate children, giving them $7000 in toys.
2) By getting involved in an existing charity, community group or event, a company is only responsible for giving time, money or labor. Aloha representatives got involved with the local Boys and Girls club. They hosted a night out for the children at a local hockey game, providing tickets and box seats.
3) Sponsoring a local group or event is another option for giving back to the community. In sponsorship, the company gives a donation, determined by the organization that gives them an opportunity to list the company name on flyers, brochures, team uniforms and team posters along with other sponsors. This helps the team afford the things it requires to function proficiently. And, it gives the sponsor exposure. Name recognition increases and a positive image of the company is portrayed.
Aloha has made giving back to the community part of its company’s image. It got great PR from their notable contributions. It now has very positive name recognition in Zurich and people believe their work product is excellent all because of their positive community efforts.