The digital marketing and advertising sectors are majorly dominated by men. Lori Senecal is one of the few women who has managed to be successful in the industry. She is a creative individual, and this has enabled her to be appointed as an administrator in various companies. Lori Senecal is the incumbent global CEO of Crispin Porter & Bogusky, which is an international advertising firm. Her primary role at the enterprise is to head its global business and ensuring that its nine branches coordinate effectively. She is dedicated to her career, and this has enabled her to be among the few female administrators in the sector.
Before she moved to CP+B, Lori worked for various businesses. She used to work for one of Interpublic Group of Companies’ branches, which is known as McCann-Erickson Worldwide, Inc. Her expertise was essential is assisting the firm in the formation of TAG Ideation. The company is recognized for the excellent young adult marketing solutions that it offers. After a while, Senacal was promoted by McCann Worldgroup and served it as the chief innovation officer. She was later made the president of McCann, New York. Lori worked at the company for about two years. Kirshenbaum Bond Senecal Partners then offered her an opportunity to act as its president and CEO. She was a major participant in the creating and executing of corporate and human resource policies. Her leadership was outstanding, and KBS+ was recognized among the leading businesses in New York. It was also named as the industry’s agency to watch. During her term, the company served leading corporations such as BMW, American Express, TE Connectivity, and Victoria Secrets.
KBS+ was mainly run by female administrators. Senecal believes that the women at the company substantially motivated her to be successful. She has also been making efforts in assisting other women to make significant accomplishments in their careers. Lori was invited as one of the speakers at the 3% Conference. The primary focus of the seminar was to inspire female creative director so that their number can increase to 11% from the current 3%. It is devoted to empowering leadership and creative talents in women. Lori has faced many challenges and criticism since she is a female administrator but has managed to be successful. She has been offered recognition awards such as the Game Changer and Quantum Leap Awards. Lori Senecal was also designated as the woman to watch by the Advertising Age.
Mike Baur has a strong connection to where he grew up and still lives. The Fribourg in Switzerland is also where he developed his fascination for finances and banking when he was still a teenager. He has been fortunate enough to make his childhood passion his current profession. Mike was involved in Swiss Private Banking for close to twenty years. He started as a commercial apprentice working for UBS and worked his way up to the position of executive board member at a Private Swiss Bank.
When Mike turned 39 in 2014 he began his entrepreneurial career. He formed a partnership with two individuals and founded the Swiss Start Up Factory. The company has since become the number one privately financed and independent ICT Startup Accelerator anywhere in Switzerland.
Mike consistently invests a great deal of his time in youth entrepreneurship for the Swiss company. He also lends his support to numerous Swiss Startups as a mentor and on a financial level as well. Mike attended the University of Rochester in New York where he earned MBA. He continued his education at the University of Bern. where he also earned an Executive MBA.
The Swiss Strat Up Factory has a mission to provide talented young entrepreneurs with a professional execution platform. The platform is highly rated and guides the entrepreneurs through a process that is both business driven and dedicated. They learn the importance of achieving ambitious milestones from A to Z.
The company offers an accelerator program that lasts for three months. The program offers financial startups including mentoring, coaching, access to a network of investors as well as entrepreneurs and office space. The idea is to locate individuals who think alike so they can share and create connections. Extremely affordable pricing is offered for conference rooms, spaces for offices and desks. The Swiss Start Up Factory features a fitness room, lunch room, conference room, WiFi at no charge, a welcome area, a Nespresso bar, a film studio in house, plenty of space for storage and more.
The companies also offers financial advice and accounting services. This includes cash flow reports, bookkeeping, financial statements, invoice management, financial and progress reviews of health, payroll management, VAT reporting and tax. There are customized packages available individually designed to meet the needs of the clients. The launched startups of the company include Blinkers, Struckd, Beaconsmind and Carhelper.
Arthur Becker is the managing partner of Madison Partners, LLC, an investment firm which deals in early stage biotech ventures and real estate. Before joining Madison, Arthur served as the chief executive officer and chairman of Zinio, LLC from 2012-2015. Before working with Zinio, he was the chief executive officer of Navisite, a company which offered internet technology services, collocation and hosting business in the United Kingdom and the U.S (2002-2010). Arthur also served as the senior advisor for Vera Wang Fashion Company for around seven years. After Navisite was sold to Time Warner in 2011, Arthur has been working as a private investor in the real estate and technology sectors.
According to his Linked In page, when Navisite was sold in 2011, Mr. Becker invested in condominium development in Miami, Florida and New York City. It was at that time that he came up with the idea of Madison, LLC. Arthur became interested in the many changes taking place in the biotechnology sector, the opportunities in it and the prospect of making an impact in the lives of millions of people. Arthur’s schedule for the day is quite flexible, considering he focuses on one project at a time. Arthur is fascinated by how real estate operates; starting with entitlements, design, financing, constructing and then finally marketing. He says he works best with people he respects and that real estate is all about organization and coordination.
Mr. Arthur Becker has recently developed an interest in the biotech sector. He has a particular interest in innovations in the field of cancer treatment. In his entrepreneurial ventures, Arthur explains that the biggest problem has always been balancing critical thinking and passion for his work. While passion is something all entrepreneurs need, critical thinking is important in helping them strategize, get a clear vision and deal with people. Just like a vast majority of businesspeople, Arthur is a risk-taker. He tried many businesses and failed but learned from the mistakes and moved on. He states that in companies which were successful, colleagues always respected and understood each other. Arthur advises that to be successful, entrepreneurs have to learn to listen to their colleagues, keep up with trends in the market and be flexible in their strategies. He attended Tuck School of Business at Dartmouth (1973-1974) and Bennington College (1969-1972).