Business Expert, Entreprenuer

Known as a businessman, humanitarian and advisor_Jason Hope has turned his attention to the battle with age-related diseases. He lives in Arizona where he uses his experience and time to support organizations he believes in. One such movement is the battle on diseases caused by the natural process of aging. Parkinson’s Disease, Alzheimer’s, and heart disease are some of the few of the conditions that often occur as we age. Hope is determined to discover new ways to overcome aging illnesses.

One organization that Jason Hope supports is the SENZ Foundation. This nonprofit foundation was created in 2009 to find a new way to research illness and aging. The main focus of SENZ is something called Rejuvenation Biotechnology, the use of research and technology to slow damage to our bodies caused by the process of aging.Instead of trying to treat symptoms of Parkinson’s or heart disease, and theSENZ Foundation propose to focus on preparing for the eventuality of these conditions by rejuvenating the effects in our bodies.

Jason Hope donated a half million dollars, in 2009, to the SENZ Foundation, which helped them establish the Cambridge SENZ Lab. This facility is dedicated to research and discover new ideas, in the healthcare realm. Hope says he gave the money because he believes in the approach and techniques used by the SENZ Foundation.

One core program at the SENZ Foundation is the Age Breaker Program. This program supports a therapy that breaks down advanced glycation end product or AGE’s. AGE’s are a by-product of a person’s metabolism that shows up in the loss of elasticity throughout the body.Aubrey de Grey, who is the Co-Founder and Chief Science Officer for SENZ, states that the answer to anti-aging is to heal the damage before more serious diseases set in, and learn more about Jason Hope.

Jason Hope is a staunch supporter of SENZ and its creative new technology in the anti-aging war. Not only does Hope support the Foundation with his money but he also leads their outreach and information on the internet. Jason is experienced with being an internet businessman. He has contributed to many different projects that he feels strongly about. Born in Arizona and brought up in the Temple, Jason received a degree from Arizona State University and then an MBA from ASU’s W.P. Carey School of Business. He is known as a philanthropist and gives his support to causes he feels strongly about. He shares his passion for a healthy life for everyone and he hopes such organizations as SNS will be the answer, and Twitter.com.

Entreprenuer

Nathaniel Ru and some college classmates from Georgetown founded Sweetgreen, which was intended to be a place that serves healthy food that is considered to be a “fun and easy” restaurant. Sweetgreen has become a chain restaurant present in several locations throughout the U.S.

When the group was looking for a venue, the landlady of their first location was very clear that she would agree to rent the building to them if the group developed and presented her a concrete business plan backed by investors and a sound architectural plan.

After some weeks of planning, Ru and his partners able to come up with a business plan, and with time, the restaurant became a franchise with restaurants in Washington, Philadelphia, New York and Boston. The ingredients and food used by Sweetgreen restaurants are almost always bought from local farmers.

Theresa Dold, in charge of Sweetgreen marketing, who spoken alongside Ru at conferences, is a believer that Sweetgreen should feature the same simplicity in their product as Apple was able to integrate into their products. Dold once stated:

“People do not buy what you do. They buy the way that you do it.”

Ru backs up Dold’s position and makes sure that all Sweetgreen locations follow their 5 values, which can be viewed in every Sweetgreen kitchen. Ru feels that every Sweetgreen stakeholder, specifically suppliers, customers, as well as the restaurants, should all benefit. Ru is a sustainability advocate – and once stated that “Every decision you make should be for the long term. Everything you do should last longer than you.”

Ru clearly understands that Sweetgreen must be realistic in considering its authenticity. The sweet element of Sweetgreen must come from employees, which generates word of mouth marketing. Ru emphasizes the importance of teamwork and says that this is the factor that makes Sweetgreen successful.

Sweetgreen has created a connection of music to their food. On Saturdays and Sundays, Sweetgreen features outdoor music in front of stores where this is possible. In addition, Sweetgreen features a yearly event, which is located beside a farmer’s market called “sweetlife”, which usually draws a crowd of approximately 20 thousand people.

Sweetgreen has the primary focus of connecting with the student crowd and teach them about healthy eating. Sweetgreen has an app that allows its customers to build up points and also features status levels that characterize the fidelity of clients, who in turn, collect benefits

Nathaniel Ru uses the strategy of partnering with other businesses that are also in the healthy lifestyle sector. Some partnership examples are yoga classes, gyms and fitness clubs. This generates business results for both sides.

Nathaniel Ru employs the strategy of forming store teams with relatives of existing employees as well as friends to form the strongest teams and the best results possible. This is to provide the best customer experience. Ru is an advocate of the digital age, where he believes that personal marketing is still the very best type.

Learn more about Nathaniel Ru:

Nathaniel Ru, Jonathan Neman and Nicolas Jammet

Jobs Report: Sweetgreen Co-Founder Jonathan Neman Lives the Sweet Life