Business Development, Business Ventures

How Lori Senecal has attained Success as a Digital Advertising Expert.

The digital marketing and advertising sectors are majorly dominated by men. Lori Senecal is one of the few women who has managed to be successful in the industry. She is a creative individual, and this has enabled her to be appointed as an administrator in various companies. Lori Senecal is the incumbent global CEO of Crispin Porter & Bogusky, which is an international advertising firm. Her primary role at the enterprise is to head its global business and ensuring that its nine branches coordinate effectively. She is dedicated to her career, and this has enabled her to be among the few female administrators in the sector.

Before she moved to CP+B, Lori worked for various businesses. She used to work for one of Interpublic Group of Companies’ branches, which is known as McCann-Erickson Worldwide, Inc. Her expertise was essential is assisting the firm in the formation of TAG Ideation. The company is recognized for the excellent young adult marketing solutions that it offers. After a while, Senacal was promoted by McCann Worldgroup and served it as the chief innovation officer. She was later made the president of McCann, New York. Lori worked at the company for about two years. Kirshenbaum Bond Senecal Partners then offered her an opportunity to act as its president and CEO. She was a major participant in the creating and executing of corporate and human resource policies. Her leadership was outstanding, and KBS+ was recognized among the leading businesses in New York. It was also named as the industry’s agency to watch. During her term, the company served leading corporations such as BMW, American Express, TE Connectivity, and Victoria Secrets.

KBS+ was mainly run by female administrators. Senecal believes that the women at the company substantially motivated her to be successful. She has also been making efforts in assisting other women to make significant accomplishments in their careers. Lori was invited as one of the speakers at the 3% Conference. The primary focus of the seminar was to inspire female creative director so that their number can increase to 11% from the current 3%. It is devoted to empowering leadership and creative talents in women. Lori has faced many challenges and criticism since she is a female administrator but has managed to be successful. She has been offered recognition awards such as the Game Changer and Quantum Leap Awards. Lori Senecal was also designated as the woman to watch by the Advertising Age.

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