Bank Leader

Luiz Carlos Trabuco Cappi Continues To Be A Trailblazer For Bradesco

Luiz Carlos Trabuco Cappi is the current President of Bradesco Bank in Brazil, ascending to this position on 2009, after spending his entire career with the company. Traditionally, Bradesco Bank has been the number one bank in Brazil, but in recent times, relinquished its hold on the top spot to another Brazilian banking powerhouse, Itau Unibanco.

While Bradesco Bank currently ranks number two in terms of equity and private bank assets behind Itau Unibanco, it was Bradesco’s fall that brought about Luiz Carlos Trabuco Cappi’s meteoric rise. In 2015, after seeking and receiving approval from the Chairman of the Board at Bradesco Bank, Lazaro Brandao, Mr. Trabuco purchased the Brazilian branch of HSBC. This move put Bradesco bank back on par with its competition, particularly Itau Unibanco, in terms of branch network, number of account holders, total investment funds, deposits, assets, and loans granted. This deal, described by Mr. Trabuco as one that would be responsible for progress equivalent to six years of organic company growth, further put him on the map, and in 2016, prior to the deals approval by the regulatory agencies, Luiz Carlos Trabuco Cappi was named the executive of the year according to Money magazine. As Bradesco Bank’s traditional position atop the Brazilian banking world had been supplanted by Itau Unibanco, the company felt that Mr. Trabuco’s acute business strategy would be essential for its long-term success.

Luiz Carlos Trabuco Cappi was born in 1951 in Marilla and graduated from the University of Sao Paulo, receiving his degree from the Philosophy, Science and Letters program. After graduating, Mr. Trabuco immediately began his career with Bradesco Bank at the age of 18, beginning at the bottom of the company and working his way up. Due to his stellar reputation and astute business dealings, Luiz Carlos Trabuco Cappi had been in the conversation as a rising executive within the company for quite some time, competing with a number of similarly talented prospects, before finally securing the role of President of Bradesco Bank in 2009. Prior to taking over as President of Bradesco Bank, Mr. Trabuco worked in various sections of the company, heading the insurance sector, Bradesco Seguros, as its Vice President, and later President, for a number of years. Under Mr. Trabuco’s leadership, Bradesco Seguros doubled its size and usurped a substantial share of the market. Bradesco Seguros soon became the largest company of its kind in this area of Latin America.

Upon taking over as the President of Bradesco Bank, Luiz Carlos Trabuco Cappi took it upon himself to set up meetings with many of the executives throughout the company in order to ensure that each sector operates in unison for the betterment of the entire company. Mr. Trabuco also extended his trend of forward-thinking, breaking tradition by searching for qualified executives outside of Bradesco Bank that could potentially take the company to the next level. Today, Mr. Trabuco works extensively within the company, usually arriving at the offices of Bradesco Bank at 7:00 in the morning, and working until 6:00 in the evening. Although he usually leaves the office at the same time each day, he often entertains clients and prospective business partners over lunch and dinner, considerably extending the hours that he puts in for Bradesco Bank each day. Throughout his career, Luiz Carlos Trabuco Cappi has received a myriad of awards in addition to being recognized as the Entrepreneur of the Year in 2015, including Insurance Personal of the Year in 2007 and 2007, as well as making the List of Best CEO’s in Brazil according to Forbes magazine.

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